Pricing matters 'more than ever' in this real estate market: Katrina Campins

April 2, 2026 - 21:51

In today's volatile housing market, the focus has sharply returned to the fundamentals of pricing, according to real estate expert Katrina Campins. She emphasizes that with persistent mortgage rate fluctuations and shifting economic conditions, getting the initial asking price right is critical for a successful transaction.

Campins notes that the era of rapid, above-asking-price sales has cooled in many areas. Sellers can no longer rely on bidding wars to drive up the final sale price automatically. This environment makes accurate, data-driven pricing from the outset more important than ever. An overpriced home now risks languishing on the market, leading to eventual price cuts that can stigmatize the property.

For prospective buyers, this climate demands heightened diligence and patience. While competition may have eased in some regions, affordability remains a significant challenge due to elevated mortgage rates. Campins advises buyers to thoroughly research local market trends and be prepared to act decisively when they find a property that is fairly valued. The current landscape ultimately rewards realistic pricing from sellers and informed, strategic offers from buyers, making expert guidance and market awareness essential tools for navigating the complexities of today's real estate decisions.