How to Use Print Media to Market Your FSBO Property

5 November 2025

Selling your house on your own? That means you’re diving into the world of For Sale By Owner (FSBO) marketing. While digital marketing is powerful, don’t underestimate the old-school charm of print media—it still works like a charm when done right.

From eye-catching flyers to local newspaper ads, print marketing can put your property in front of more buyers than you think. The trick? Knowing how to use it effectively. In this guide, we’ll break down how you can use print media to make your FSBO property shine.

Why Print Media Still Matters in Real Estate

It’s easy to assume that everything happens online these days—Zillow, Redfin, Facebook, and beyond. But here’s the thing: print media has a lasting impact. Unlike a digital ad that disappears with a scroll, a well-designed flyer or newspaper ad gives potential buyers something they can physically hold onto. That tangible element keeps your property in their minds longer.

Moreover, not every buyer is tech-savvy. Many still rely on newspapers, local magazines, and even community bulletin boards when searching for a home. By incorporating print media into your FSBO marketing strategy, you’re maximizing your reach.

Types of Print Media That Work for FSBO Marketing

So, what print materials should you be using? Here are some of the most effective ones:

1. Flyers and Brochures

Flyers and brochures are the bread and butter of real estate print marketing. Why? Because they’re easy to distribute and cost-effective.

How to Make an Effective Flyer/Brochure:
- Use high-quality paper (thicker stock gives a more professional feel).
- Add attractive, high-resolution photos.
- Highlight key details: price, square footage, number of beds/baths.
- Include your contact information (big and bold!).
- Use a strong call-to-action (CTA) like “Call today for a viewing!”

Where to distribute them? Coffee shops, grocery store bulletin boards, community centers, and even local businesses. Anywhere potential buyers frequent is fair game.

2. Yard Signs and Directional Signs

A well-placed yard sign is one of the most underrated ways to attract buyers. While digital ads require people to search online, a bold, eye-catching FSBO sign grabs attention from anyone passing by.

Yard Sign Tips:
- Keep it simple: “For Sale By Owner” + Phone Number.
- Use contrasting colors (white and red, black and yellow) for visibility.
- Make it big and bold so it can be read from a distance.
- Consider adding a QR code linked to your online listing or virtual tour.

Directional signs can also help guide potential buyers to open houses or property viewings, making it easier for them to find you.

3. Newspaper Ads and Local Magazines

Print ads in newspapers and local real estate magazines still work—especially for older buyers who prefer traditional media.

How to Create a Powerful Newspaper Ad:
- Keep your wording short and to the point.
- Use an attention-grabbing headline (“Charming 3-Bed Home for Sale – Great Location!”).
- Include one or two professional-quality images (if allowed).
- Highlight key features and your contact info in bold.

Many newspapers also have digital versions, meaning you get the best of both worlds—print and online exposure.

4. Postcards and Direct Mail Campaigns

Ever received a real estate postcard in the mail? That’s because they work. Direct mail marketing puts your property directly in front of potential buyers, especially in local markets.

How to Make Your Postcard Stand Out:
- Choose a bold, high-quality image of your home for the front.
- Keep the text concise but compelling.
- Offer something valuable—like mentioning an upcoming open house.
- Use a strong call-to-action (“Call now for a private showing!”).

Target neighborhoods where buyers might be looking to upgrade or downsize. You can also send postcards to rental communities—some renters are on the lookout for their first home!

5. Community Bulletin Boards and Local Businesses

If you’ve ever seen a corkboard filled with local event flyers and ads, you know exactly what we’re talking about. Community bulletin boards are fantastic FREE advertising spots.

Great locations for posting flyers:
- Libraries
- Grocery stores
- Coffee shops
- Laundromats
- Local gyms
- Churches and community centers

Make sure your flyers stand out—use bright colors, large fonts, and irresistible property photos.

How to Make Your Print Marketing More Effective

Now that you know what print media works best, let’s talk about how to use it effectively.

1. Use High-Quality Images

No one is going to call about a house with blurry, outdated photos. Your print materials need crisp, professional-looking images to attract buyers. If you can afford it, hiring a real estate photographer can be a game-changer.

2. Keep It Short and Sweet

People don’t want to read a novel when checking out a house listing. Instead of long paragraphs, use bullet points and short, punchy sentences.

Example:

🚪 3 Bedrooms | 2 Baths | 1,800 Sq. Ft.
🎯 Prime Location – Close to Parks & Schools
🏡 Move-in Ready – Stunning Backyard & Updates

See how much easier that is to read? Less is more!

3. Always Include a Call-to-Action (CTA)

Never leave buyers wondering what to do next. Tell them what to do!

Examples of great CTAs:
- “Call me today to schedule a private showing!”
- “Scan the QR code for a virtual tour.”
- “Visit YourWebsite.com for more details.”

Make it EASY for buyers to take action—the sooner they contact you, the better.

4. Leverage Both Print and Digital Marketing

Print marketing works best when combined with digital strategies. For example:
- Add a QR code linking to your online listing or virtual tour.
- Mention your social media handles so buyers can connect with you.
- Use a short, easy-to-remember website URL for more details.

Think of print and digital marketing as a power couple—they work better together!

Final Thoughts

Selling your FSBO property isn’t just about listing it online and hoping for the best. Print media gives you an advantage by reaching local buyers in ways that digital ads can’t.

From flyers and newspaper ads to direct mail and yard signs, there are plenty of ways to get your home noticed. The key is to make your print materials clear, eye-catching, and action-driven.

By using these strategies, you’ll increase your chances of finding the right buyer—WITHOUT paying hefty agent commissions. Now, grab your flyers and get marketing!