What’s Working in Recruiting and Retention Right Now

June 25, 2026 - 01:25

In a tight labor market for real estate professionals, brokerages are finding that old-school recruiting tactics no longer cut it. Instead, firms that invest in mentorship programs, strong office culture, and clear growth paths are winning the war for talent.

Industry leaders report that agents today want more than a commission split. They are looking for a sense of belonging and professional development. Top-producing brokerages are responding by pairing new agents with seasoned mentors who provide hands-on training, not just a desk and a phone. This approach reduces turnover, as new hires feel supported rather than abandoned.

Culture also plays a critical role. Brokerages that host regular team events, celebrate wins, and foster open communication see higher retention rates. Agents stay where they feel valued and connected to a community. offering clear advancement opportunities, such as leadership tracks or specialized training in areas like luxury sales or commercial real estate, gives agents a reason to grow within the firm rather than jump to a competitor.

Flexibility remains key, but it is no longer enough on its own. The most successful firms combine remote work options with strong in-person support systems. They also focus on mental health resources and work-life balance, recognizing that burnout drives agents out of the industry.

the message is clear: recruiting and retention now depend on creating an environment where agents can build a career, not just make a living. Brokerages that prioritize human connection and long-term growth are pulling ahead in the race for top talent.