Veteran Hotelier Joe Morrison Takes the Helm of EPC’s New Hospitality Division

April 24, 2026 - 02:55

Joe Morrison, a seasoned professional with decades of experience in the hotel industry, has joined EPC Real Estate to spearhead the company’s newly established hospitality division. The move signals a strategic expansion for EPC, which is now setting its sights on developing a portfolio of upscale hotels across Kansas City and expanding into other markets.

Morrison brings a wealth of knowledge to the role, having previously held leadership positions with major hotel brands and independent properties. His expertise spans operations, development, and brand management, making him a natural fit to guide EPC’s foray into the hospitality sector. In his new capacity, Morrison will oversee the planning, construction, and launch of several high-end hotel projects, with a focus on creating properties that blend modern luxury with local character.

The first wave of developments is expected to target key locations in Kansas City, a region that has seen growing demand for premium accommodations. EPC Real Estate, known for its work in commercial and residential real estate, views this as a natural next step. By leveraging Morrison’s industry connections and operational insight, the company aims to establish a strong foothold in the hospitality market, with plans to eventually extend beyond the Midwest.

Morrison expressed enthusiasm about the opportunity, emphasizing his commitment to building hotels that not only meet guest expectations but also contribute to the economic vitality of their communities. With construction timelines already in motion, EPC’s hospitality division is poised to make a significant impact in the coming years.